Implicit Association Test (IAT) Using Words and Images [41909]

This article applies to:

E-Prime 3.0

Detail

Experiment Author: Psychology Software Tools, Inc.

The Implicit Association Task (IAT) is a social psychology measure which detects a participant's subconscious association between mental representations of objects (concepts) in memory.

Abstract

This IAT uses categories relating to up/sky and down/ground. The participant's goal is to specify which category a stimulus belongs to as quickly as possible. The stimuli can be presented as either a word or image. The word-based segment of the task involve categorizing the word stimuli as being either up or down while the image-based segment involve categorizing the image stimuli as either clouds or ground. The stimuli switch "response sides" in the middle of the task. Responses are made using the keyboard.

See Also

Implicit Association Test (IAT) [30141]

STEP: Implicit Attribution Task [34591]