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Experiment Author: Adapted from STEP (student submission to Research Methods class) and used with permission of Brian MacWhinney
Investigates attitudes toward gender using the Implicit Attitude Assessment technique.
In this experiment, the words "positive" and "negative" will appear randomly in the upper corners of the screen. Most trials will also pair words related to gender such as "male" and "female" with "positive" or "negative". Then, a word will appear in the center. For each trial, categorize a word according to gender and its positive or negative connotation. If the word aligns with the category on the left, press "d". If the word aligns with the category on the right, press "j" There are four blocks of trials with each block containing six trials.