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Experiment Author: Psychology Software Tools, Inc.
The Implicit Association Task (IAT) is a social psychology measure which detects a participant's subconscious association between mental representations of objects (concepts) in memory.
This IAT focuses on determining if the participant views the self positively or negatively compared to others. The stimuli switch "response sides" in the middle of the task. Responses are made with the keyboard.
Watch the following video to see how this task was made: Implicit Association Task (IAT). Additionally, the following video shows an Implicit Association Task (IAT) using Pictures and Words.